Intelligence and community for the low-carbon commerce era
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Intelligence and community for the low-carbon commerce era
Phil is Co-Founder and CSO of Grounded – a multi award winning B Corp certified social innovation and brand activation agency. Grounded works with brands, retailers, startups and nonprofits all over the world – helping them to articulate their purpose, activate their brands and accelerate their impact, especially at retail.
Phil has worked globally as a senior strategist in brand innovation, planning, design, advertising, shopper marketing, activation, digital and CRM for networks such as WPP & Publicis and for some of the world’s most well known brands and businesses including P&G, Unilever, McDonalds, InBev, Pepsico, General Mills, Nestle, GSK, Starbucks, Coca-Cola, Heineken, Bacardi & Mondelez …to name a few.
Phil has also been the planning and strategy force behind P&G Global brand building awards, MCCA awards for best long term social impact campaign (PAMPERS & UNICEF), successfully eliminating Newborn Tetanus from the world today and he has lined the agency shelves with Effie Awards for his work on Unilever here in North America.
Phil has also authored and trained courses in shopper marketing for Coca-Cola and GSK and is also an adjunct professor at Michigan State University for the department of advertising and PR where he teaches an undergraduate course in shopper marketing and brand activation. He is also a classically trained pianist and a melodic house and techno DJ!
