Mark Rushmore

Co-founder of innovative personal care brand SURI (short for Sustainable Rituals) and father of two, Mark began his career at Procter & Gamble in a variety of sales and strategy roles. Mark went on to found the UK office of a global experiential marketing agency specialising in 360 communications campaigns. It was here that Mark further developed his knowledge of the personal care industry through his close work with client, Oral-B.

The sale of this agency paved the way for a chance encounter with fellow former P&G-er, Gyve Safavi. With a vision to disrupt the oral health category, the pair created SURI in 2022, launching an elegant, purposefully-crafted electric toothbrush which aims to elevate an uninspiring chore into an enjoyable self-care ritual.

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